Van Marketing Digital

SGS Portugal

Rafael Venâncio — Thu, 10 Jul 2025 09:11:07 +0000

Client: SGS Portugal

Challenge: Promote SGS Academy courses, generating qualified leads and reinforcing SGS’s nationally and internationally recognition as respectable and trustworthy brand in the digital sphere.

Approach:

Content Strategy: Weekly writing of 2 to 4 technical articles, according to the themes of courses to be held in the near future by SGS Academy. All articles were validated by SGS specialists/consultants before publication.
Email Marketing: Production of a monthly newsletter, based on clippings of current events relevant to SGS topics, to communicate courses in specific areas to their target audience.
Search Engine Optimization: Regular review of articles, both produced by us and previously written, from an SEO perspective, in search of better positioning and winning search engine snippets.

Results:

In the two and a half years of the project, we produced nearly 300 articles and 30 newsletters on a wide variety of technical topics: Quality Management, Food Safety, Medical Devices, Environmental Management Systems, Cybersecurity, among others. This production allowed SGS to improve its positioning in specific topics, at the top of search engines.

On more than one occasion, we were selected as a case study in SGS’s global brand reports, thanks to the good results of the content strategy and articles produced.

The project regularly positioned SGS Portugal as one of the most digitally visible and relevant subsidiaries, internationally (Top 3).

Conclusion:

The Content Production Strategy we designed with SGS Portugal allowed the client to feed their website with dynamic and rigorous content in a sustained manner and without overburdening their professionals. This strategy generated effects both from the perspective of organic visibility in search engines and as a means of fueling digital campaigns for lead generation and qualification.

Customer review:

With VAN’s support, SGS Portugal successfully implemented a Content Marketing strategy that contextualized SGS’s business in the world and in people’s lives. This strategy has allowed SGS Portugal to achieve its marketing objectives, namely increasing its brand visibility, attracting qualified leads, and generating business opportunities through its digital channels.

The post SGS Portugal appeared first on Van Marketing Digital.

ViaCard — Digital Journey for Discounts on Lisbon’s Bridges

Rafael Venâncio — Thu, 10 Jul 2025 09:10:52 +0000

Cliente: ViaCard

Challenge: Introduce the ViaCard brand into the digital environment through a series of campaigns over the years, migrating from traditional media to digital ads, especially Facebook and Instagram.

Approach:

Geolocation Targeting: Geolocation targets were used to direct campaigns based on location, effectively reaching people passing over Lisbon’s bridges.

Behavioral Targeting: Behavioral targeting was introduced to focus on commuters traveling between the south/north banks of Tagus river, refining the effectiveness of the campaigns.

Efficient Acquisition Costs: Over the years, campaigns achieved remarkable acquisition costs (CPA), reaching a historic CPA of €1 in the last campaign, providing notable financial efficiency.

Results:

Financial Efficiency: We achieved a historic CPA of €1 in the last campaign, ensuring that the acquisition cost is covered in the very first service purchase, with a very high Customer Lifetime Value.
Broad Digital Exposure: The digital strategy increased the brand’s visibility, consolidating its online presence and enabling an effective approach to the target audience.

Conclusion: ViaCard’s digital journey demonstrates not only a successful transition to the online environment but also solid financial results through efficient customer acquisition and an expanded brand presence. The project highlights the importance of effective segmentation and strategic adaptation to the digital medium to achieve continuous campaign success.

The post ViaCard — Digital Journey for Discounts on Lisbon’s Bridges appeared first on Van Marketing Digital.

Eufin

Rafael Venâncio — Thu, 10 Jul 2025 09:10:46 +0000

Client: EUFIN (The Conference of Accounting in Europe)

Challenge:

EUFIN, an annual finance conference held in various European cities, faced the challenge of creating a website that could adapt to each edition of the event. The goal was to maintain visual consistency while allowing its different teams to easily introduce changes.

Approach:

WordPress Selection: WordPress was chosen to ensure ease of editing in the back-office for various stakeholders.

Structure and Wireframes: Initially, the project focused on the website’s macro structure, establishing the foundation for navigation and layout.

Coherent Design: A simple and scalable logo was created for the conference’s different editions.

Scalable Development: Throughout the development phase, there was a constant focus on scalability. This allowed parts of the website to be hidden or activated as needed to meet the requirements of each conference edition, including the ability to accommodate distinct programs, different numbers of rooms, and scheduled lectures.

Testing and Launch: The website underwent rigorous testing to ensure its correct performance.

Results:
Brand Consistency: Over the years, the website has significantly contributed to standardizing and maintaining the visual identity of the EUFIN conference.

Simplicity in Organization: The website provides each host city and university with the flexibility to customize their content, number of pages, contact forms, maps, and other relevant tools, simplifying the organizational processes for each edition.

Three Years of Success: The website is currently in its third year of use by various organizers, clearly demonstrating its scalability and capacity for adaptation and renewal.

Conclusion:

The development of the EUFIN conference website is a great example of a thoughtful approach that successfully balances brand consistency with significant content versatility, which is crucial for recurring events. The choice of WordPress proved to be a good decision, and the focus on scalability allowed the conference to maintain a polished image without compromising the flexibility needed for each new edition.

The post Eufin appeared first on Van Marketing Digital.

Geological Museum Catalogue — Accessibility, Rigor and Aesthetics

Rafael Venâncio — Thu, 10 Jul 2025 09:10:38 +0000

Client: Geological Museum (Lisbon)

Challenge: Lisbon’s Geological Museum wished to develop a catalogue-like website to showcase its vast collection in a practical yet aesthetically appealing and rigorous way.

Approach:

Open Access: the project aimed at making scientific information about its collection open to the public, through the creation of an online catalogue.
Scientific rigor: ensuring the accuracy of all content was a priority. Each item went through a rigorous validation process by the team at the museum before contents were uploaded to the catalogue’s database. Photographies of each item were also taken with attention to the scale and specific features of every piece in the collection.
Appealing aesthetics: A minimalistic yet appealing approach was chosen, making information easily accessible to all visitors, including people with some degrees of vision impairment.

Results:

Online access to 450+ itens: today, more than 450 pieces of the museum’s vast collection are showcased via the online catalogue, offering general public and scientific researchers a useful database.
Accessibility: The website’s minimalistic theme was central in developing a functional and accessible way of catering to a wide variety of audiences and to navigate through the museum’s collection.

Conclusion:

The development of this website was a major boost in terms of visibility for the Geological Museum and its internationally-relevant collection.

The post Geological Museum Catalogue — Accessibility, Rigor and Aesthetics appeared first on Van Marketing Digital.

Narrative-driven Halloween post

Rafael Venâncio — Thu, 10 Jul 2025 09:10:27 +0000

Client: Devoteam Portugal

Challenge: Devoteam wanted to set itself apart with a Halloween post that should not only be engaging but was also expected to put forward the company’s tech services.

Approach:

Scriptwriting: before starting any design works, we carefully crafted a script that articulated Halloween and the brand’s tech services. The client then revised and approved the script to ensure total alignment with the company’s tone of voice and goals.
Enticing visuals: once the script was approved, we moved to image creation to support the narrative. We have used a mix of Artificial Intelligence tools to produce the desired visuals within a Halloween aesthetic.
Editing and Animating: many hours were invested in the animation of specific shots, either via AI tools either via professional video software.
Video producing: Once the animation was done, the final video was produced, telling a Halloween story.
Voice-over: Voice narration was done via a text-to-voice AI tool, ensuring a strong and captivating voice to strengthen the story.

Results:

Brand alignment: not only did the video captivate the audience, it also highlighted Devoteam’s services, namely Cibersecurity, within the Halloween story.
High performance: This was the post with the best performance of the year, with over 10 hours of visualization, thus becoming the most viewed reel on the page.
Increased interactions: this video generated a high number of interactions, well above the average of the page.
Added Exposure: The client’s brand exposure was reinforced with a follow-up video recorded by a Cibersecurity specialist within Devoteam.
Positive Internal Feedback: The video was extremely well-received within Devoteam, generating a lot of internal engagement and recognition of the work done by the company on social media.
High Social Impact: Statistically, this was clearly the best post on Devoteam’s social media since the start of their online presence, further boosting their digital existence.

Conclusion:

With Devoteam, we showed how human creativity together with AI can transform a Halloween post into a highly-engaging content aligned to the brand and its services. A carefully written narrative, curated imagery and a customized visual approach reinforced Devoteam’s online presence.

The post Narrative-driven Halloween post appeared first on Van Marketing Digital.

Ginjinha Espinheira — Online Presence from scratch

Rafael Venâncio — Thu, 10 Jul 2025 09:10:10 +0000

Client: Ginjinha Espinheira

Challenge: Ginjinha Espinheira is a historic brand, a locally very well-known but with no digital presence. Our challenge was to plan and solidify such a position for the brand, via the development of a content plan which honored both the brand’s long history and its essence — a traditional, accessible drink with a distinctive profile.

Solution:

Content Strategy: we focused on Ginjinha Espinheira’s authenticity, highlighting its secular history and the family values at its core. We built our strategy around the day-to-day of the business, its manufacturing process, and the product itself, always ensuring its quality and a distinctive visual style.
Reinforcing Brand Identity: we tried to juggle Ginjinha’s popular appeal, aiming to reinforce its traditional side without falling into a vulgar approach. Our aim was to keep the brand tone balanced and catering to a wide range of consumers.
Community Building: bringing the community closer was one of the pillars of our strategy, both physically at the store both online. Online interaction was always a priority, fostered by encouraging consumers to post and share their stories and memories around the brand.

Results:

Exponential Growth: All of Ginjinha Espinheira’s Social Media Profiles registered an impressive growth, while average interactions also increased.
Strong Community: our approach has generated a more active and involved community, aligned with the online and offline success of the product.

Conclusion:

VAN’s carefully planned strategy for Ginjinha Espinheira’s Social Media has proven highly successful, organically driving online sales and proving that even historic brands with over 100 years of age may thrive and reinvent themselves in our contemporary digital world.

The post Ginjinha Espinheira — Online Presence from scratch appeared first on Van Marketing Digital.

A Ginjinha Espinheira — Tradition becomes Digital

Rafael Venâncio — Thu, 10 Jul 2025 09:09:15 +0000

Cliente: Ginjinha Espinheira

Challenge: Addressing the digital transition of a traditional brand, primarily known in Lisbon but less recognized in other regions of the country. The central challenge was to initiate a digital presence, starting with website development and subsequently boosting sales through advertising channels.

Approach:

Website and E-commerce Development: The digital transition process began with website development, transforming it into a functional e-commerce channel to facilitate previously non-existent online sales.
Strategic Digital Communication: VAN joined the project to orchestrate digital communication, focusing on making the brand known online, especially through advertising channels.
Digital Exposure and National Recognition: The main objective was to expand brand recognition beyond Lisbon, aiming to gain greater national notoriety.

Results:

E-commerce Sales: The digital strategy resulted in a significant increase in online sales, transforming the website from a static location into an active transaction channel.

National Recognition: Digital exposure contributed to increasing the recognition of Ginjinha Espinheira in different parts of the country, reaching a wider audience, particularly in the islands.

Conclusion: The Ginjinha Espinheira project represents a successful digital transition, transforming a brand with a strong offline tradition into a dynamic digital presence. The results include not only growth in e-commerce sales but also increased national brand recognition. This highlights the importance of strategic digital communication in expanding a local brand’s presence and impact.

The post A Ginjinha Espinheira — Tradition becomes Digital appeared first on Van Marketing Digital.