Cliente: Ginjinha Espinheira
Challenge: Addressing the digital transition of a traditional brand, primarily known in Lisbon but less recognized in other regions of the country. The central challenge was to initiate a digital presence, starting with website development and subsequently boosting sales through advertising channels.
Approach:
- Website and E-commerce Development: The digital transition process began with website development, transforming it into a functional e-commerce channel to facilitate previously non-existent online sales.
- Strategic Digital Communication: VAN joined the project to orchestrate digital communication, focusing on making the brand known online, especially through advertising channels.
- Digital Exposure and National Recognition: The main objective was to expand brand recognition beyond Lisbon, aiming to gain greater national notoriety.
Results:
E-commerce Sales: The digital strategy resulted in a significant increase in online sales, transforming the website from a static location into an active transaction channel.
National Recognition: Digital exposure contributed to increasing the recognition of Ginjinha Espinheira in different parts of the country, reaching a wider audience, particularly in the islands.
Conclusion: The Ginjinha Espinheira project represents a successful digital transition, transforming a brand with a strong offline tradition into a dynamic digital presence. The results include not only growth in e-commerce sales but also increased national brand recognition. This highlights the importance of strategic digital communication in expanding a local brand’s presence and impact.
