Client: Devoteam Portugal
Challenge: Devoteam wanted to set itself apart with a Halloween post that should not only be engaging but was also expected to put forward the company’s tech services.
Approach:
- Scriptwriting: before starting any design works, we carefully crafted a script that articulated Halloween and the brand’s tech services. The client then revised and approved the script to ensure total alignment with the company’s tone of voice and goals.
- Enticing visuals: once the script was approved, we moved to image creation to support the narrative. We have used a mix of Artificial Intelligence tools to produce the desired visuals within a Halloween aesthetic.
- Editing and Animating: many hours were invested in the animation of specific shots, either via AI tools either via professional video software.
- Video producing: Once the animation was done, the final video was produced, telling a Halloween story.
- Voice-over: Voice narration was done via a text-to-voice AI tool, ensuring a strong and captivating voice to strengthen the story.
Results:
- Brand alignment: not only did the video captivate the audience, it also highlighted Devoteam’s services, namely Cibersecurity, within the Halloween story.
- High performance: This was the post with the best performance of the year, with over 10 hours of visualization, thus becoming the most viewed reel on the page.
- Increased interactions: this video generated a high number of interactions, well above the average of the page.
- Added Exposure: The client’s brand exposure was reinforced with a follow-up video recorded by a Cibersecurity specialist within Devoteam.
- Positive Internal Feedback: The video was extremely well-received within Devoteam, generating a lot of internal engagement and recognition of the work done by the company on social media.
- High Social Impact: Statistically, this was clearly the best post on Devoteam’s social media since the start of their online presence, further boosting their digital existence.
Conclusion:
With Devoteam, we showed how human creativity together with AI can transform a Halloween post into a highly-engaging content aligned to the brand and its services. A carefully written narrative, curated imagery and a customized visual approach reinforced Devoteam’s online presence.
