Client: SGS Portugal
Challenge: Promote SGS Academy courses, generating qualified leads and reinforcing SGS’s nationally and internationally recognition as respectable and trustworthy brand in the digital sphere.
Approach:
- Content Strategy: Weekly writing of 2 to 4 technical articles, according to the themes of courses to be held in the near future by SGS Academy. All articles were validated by SGS specialists/consultants before publication.
- Email Marketing: Production of a monthly newsletter, based on clippings of current events relevant to SGS topics, to communicate courses in specific areas to their target audience.
- Search Engine Optimization: Regular review of articles, both produced by us and previously written, from an SEO perspective, in search of better positioning and winning search engine snippets.
Results:
In the two and a half years of the project, we produced nearly 300 articles and 30 newsletters on a wide variety of technical topics: Quality Management, Food Safety, Medical Devices, Environmental Management Systems, Cybersecurity, among others. This production allowed SGS to improve its positioning in specific topics, at the top of search engines.
On more than one occasion, we were selected as a case study in SGS’s global brand reports, thanks to the good results of the content strategy and articles produced.
The project regularly positioned SGS Portugal as one of the most digitally visible and relevant subsidiaries, internationally (Top 3).
Conclusion:
The Content Production Strategy we designed with SGS Portugal allowed the client to feed their website with dynamic and rigorous content in a sustained manner and without overburdening their professionals. This strategy generated effects both from the perspective of organic visibility in search engines and as a means of fueling digital campaigns for lead generation and qualification.
Customer review:
With VAN’s support, SGS Portugal successfully implemented a Content Marketing strategy that contextualized SGS’s business in the world and in people’s lives. This strategy has allowed SGS Portugal to achieve its marketing objectives, namely increasing its brand visibility, attracting qualified leads, and generating business opportunities through its digital channels.
